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“OMG I AM OBSESSED!!!”— Shelby
“pointelle sets and happy mockneck!”— Michelle
“Ofc it's PIMA COTTON TOO”— Isabelle
“this outfit is perfect!!!”— Kaitlyn
“summer uniform!!!!!!”— Brooke
“the pointelle short with the sport stripe TOO GOOD !!!”— Kay
“pointelle COUNT ME IN”— Paige
“OMG THIS HAT. IM ADDICTED.”— Ruthie
“These are so soft!! I can't take them off!!”— Ava
“OMG I AM OBSESSED!!!”— Shelby
“pointelle sets and happy mockneck!”— Michelle
“Ofc it's PIMA COTTON TOO”— Isabelle
“this outfit is perfect!!!”— Kaitlyn
“summer uniform!!!!!!”— Brooke
“the pointelle short with the sport stripe TOO GOOD !!!”— Kay
“pointelle COUNT ME IN”— Paige
“OMG THIS HAT. IM ADDICTED.”— Ruthie
“These are so soft!! I can't take them off!!”— Ava
SPOTTED IN THE WILD

HAPPY EVERYWHERE.

Iconic. Always say yes. Have the best days ever. Not afraid to be you. Kind to others. Always comfy. Always fun. Always HAPPY.

NANTUCKET
NANTUCKET
@thestaystackedgirl
LAKE GENEVA
LAKE GENEVA
@jillianjaeger
MARTHA'S VINEYARD
MARTHA'S VINEYARD
@kylieswanson
CHARLESTON
CHARLESTON
@sadieloving
The Happy Hat — handwoven in Ecuador
THE ORIGINAL
MEET THE HAPPY HAT

THE HAT THAT EVERYONE IS TALKING ABOUT.

Hand-woven from 100% toquilla straw, by women artisans in Ecuador.

$150
TOQUILLA STRAWMADE IN ECUADORONE OF ONE
— 01

MADE IN PERU.

Every set is sewn by hand from 100% Pima cotton, one of the finest fibers in the world. In a family-run factory in Peru that we visit ourselves.

— 02

MADE IN ECUADOR.

The Happy Hat is hand-woven from toquilla straw by women artisans, one stitch at a time.

— 03

MADE FOR JOY.

OEKO-TEX certified for purity. Just fabric that loves your body back.

Rachel Olree, founder of RACHOL
A NOTE FROM THE FOUNDER
"I STARTED RACHOL BECAUSE I WANTED CLOTHES THAT FELT AS GOOD AS THEY LOOKED. PIECES I COULD WEAR EVERY DAY AND FEEL PROUD OF HOW THEY WERE MADE."

Every drop is made by hand, and inspired by women, color, and craftsmanship. We're so glad you're here!

— RACHEL
READ OUR STORY