Red White & Happy
“OMG I AM OBSESSED!!!”— Shelby
“pointelle sets and happy mockneck!”— Michelle
“Ofc it's PIMA COTTON TOO”— Isabelle
“this outfit is perfect!!!”— Kaitlyn
“summer uniform!!!!!!”— Brooke
“the pointelle short with the sport stripe TOO GOOD !!!”— Kay
“pointelle COUNT ME IN”— Paige
“OMG THIS HAT. IM ADDICTED.”— Ruthie
“These are so soft!! I can't take them off!!”— Ava
“OMG I AM OBSESSED!!!”— Shelby
“pointelle sets and happy mockneck!”— Michelle
“Ofc it's PIMA COTTON TOO”— Isabelle
“this outfit is perfect!!!”— Kaitlyn
“summer uniform!!!!!!”— Brooke
“the pointelle short with the sport stripe TOO GOOD !!!”— Kay
“pointelle COUNT ME IN”— Paige
“OMG THIS HAT. IM ADDICTED.”— Ruthie
“These are so soft!! I can't take them off!!”— Ava
SHOP THE LOOK
HEAD TO TOE HAPPY.
A whole closet of HAPPY. Every piece designed to go together, so getting dressed head to toe is effortless, and entirely yours.
SPOTTED IN THE WILD
HAPPY EVERYWHERE.
Iconic. Always say yes. Have the best days ever. Not afraid to be you. Kind to others. Always comfy. Always fun. Always HAPPY.
THE ORIGINAL
MEET THE HAPPY HAT
THE HAT THAT EVERYONE IS TALKING ABOUT.
Hand-woven from 100% toquilla straw, by women artisans in Ecuador.
$150
TOQUILLA STRAWMADE IN ECUADORONE OF ONE
— 01
MADE IN PERU.
Every set is sewn by hand from 100% Pima cotton, one of the finest fibers in the world. In a family-run factory in Peru that we visit ourselves.
— 02
MADE IN ECUADOR.
The Happy Hat is hand-woven from toquilla straw by women artisans, one stitch at a time.
— 03
MADE FOR JOY.
OEKO-TEX certified for purity. Just fabric that loves your body back.
A NOTE FROM THE FOUNDER
"I STARTED RACHOL BECAUSE I WANTED CLOTHES THAT FELT AS GOOD AS THEY LOOKED. PIECES I COULD WEAR EVERY DAY AND FEEL PROUD OF HOW THEY WERE MADE."
Every drop is small, made by hand, and inspired by women, color, and craftsmanship. We're so glad you're here!
— RACHEL
READ OUR STORYJOIN THE HAPPY LIST.
15% off your first order. We don’t email often, but when we do, you’ll love it.
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